The Campainless Blog
As we’ve discussed, there are a long list of different types of LinkedIn ads. Each have their own different advantages and disadvantages. As a result, selecting a particular ad type for your LinkedIn campaign is an important decision that needs to be made in a calculated, strategic way. Particularly if you’re working with a stretched-to-snapping budget.
In the context of this discussion, the relevance and value of text ads can often come up. Can text ads really be worth deploying when the current culture is so focused on visuals? Is it possible to achieve the same ROI with this traditional approach? Why would anyone choose text ads with all the other options out there?
In this article we cover what LinkedIn text ads are, before jumping into the main event: are they still relevant to the modern marketer? We discuss both sides of the argument. Sit back and enjoy.
In case you didn’t already know, text ads are one of the oldest LinkedIn ad formats. Before their more sophisticated sibling, sponsored content ads, these were the only ads you could deploy. So, you know they’re vintage, but what exactly are they?
Text ads consist of a short headline, brief description and an optional image. They can only be shown on desktop, and appear either at the top of your feed or on the right side banner. When compared to other ad types, the requirements for this type are more elemental and concise.
One of the most appealing qualities of the humble text ad is the price. When compared to other ad types like video and sponsored content, text ads can cost as low as $2 per click. For this reason, when you are wanting to be cost-efficient (and who isn’t?), testing LinkedIn text ads is definitely a smart option to consider.
Plus, because of the low cost you’re able to gauge performance and audience receptivity quickly, without investing too much upfront. This means you can more or less dip your toe in the water with LinkedIn Ads as a channel or a new audience before committing.
Another related benefit of LinkedIn text ads is the low risk that comes with them. Why are the low risk? Because they are relatively cheap and unlike sponsored content or video ads, typically have low engagement rates. This means they offer an avenue for low-risk exploration that is rare within the LinkedIn realm.
Embrace your attitude of experimentation and adventure with text ads.
The third and no less important reason why successful marketers still use text ads is because they require less work to prepare, set up and get to market than other ad types. This means the campaign set up process is accelerated (every marketers dream), performance insights can be accumulated quicker and optimisation decisions can also be made faster.
In other words, you’re able to get results from LinkedIn without investing much time, money or effort. However, it’s important to caveat that this ad type isn’t necessarily a good fit for every company or target audience, so make sure you test it out before sinking all your budget into it.
Voila! We’ve provided you with three reasons why LinkedIn text ads still have a hold on today’s savvy marketer. We’d recommend you include them into your toolkit as soon as possible and see how they work for you. As a straightforward, low-risk and low-cost experiment, there is simply no reason for you not to.
And if you want to start maximising text ads for organisation today or optimise your existing efforts, register with the Campainless platform. It’s your trusted companion in getting the most out of LinkedIn advertising.