Never heard of a LinkedIn text ad, let alone run one? We explain everything you need to know about this often forgotten-about ad type and show you why they are still relevant in 2023.
We’ve pulled together the key LinkedIn metrics you should be paying attention to. And broken them out by the most common campaign types and objectives, so you can easily be on top of the right numbers for any campaign you run. This will also help you get the most out of your budget. Lap these up and commit them to memory!
In this value-packed article, we dive into the many benefits of LinkedIn marketing for B2B businesses. And we gift you all the reasons you need to justify an investment (or increased investment) in this unique advertising channel. We promise you there’s no shortage of reasons!