LinkedIn Text Ads: Still Relevant?

As we’ve discussed, there’s a sea of different types of LinkedIn ads. All with different advantages and disadvantages. As a result, selecting a particular ad type for your LinkedIn campaign is an important decision that needs to be made in a calculated, strategic way. Particularly if you’re working with a stretched-to-snapping budget. In the context […]

Linkedin Ads Metrics You Need to Pay Attention to

We’ve pulled together the key LinkedIn metrics you should be paying attention to. And broken them out by the most common campaign types and objectives, so you can easily be on top of the right numbers for any campaign you run. This will also help you get the most out of your budget. Lap these up and commit them to memory!

The Key Benefits of LinkedIn Marketing: Shared

In this value-packed article, we dive into the many benefits of LinkedIn marketing for B2B businesses. And we gift you all the reasons you need to justify an investment (or increased investment) in this unique advertising channel. We promise you there’s no shortage of reasons!

Generating a Buzz with Linkedin Event Ads

Running an industry conference? A topical webinar viewing? Or perhaps a networking event? You probably want to drive as much buzz and traction around your event as possible. Linkedin event ads are great for this.

What is LinkedIn Optimisation?

Being able to effectively manage your LinkedIn ad campaigns is very important. However, in order to elevate your results to the next level and truly maximise your investment – you need to go a step further. You need to be able to optimise. 

Manage your LinkedIn Ads Budget like a Pro

Are you managing your LinkedIn ads budget effectively? If you’re not you could be risking poor results. We’ve crafted a tell-all guide that covers all the LinkedIn budgeting info, tips, tools and strategies out there. With this prized possession in your hands, you won’t waste a cent of ad spend from this point forward.

LinkedIn Ads Vs Facebook Ads

As a B2B marketer, it’s likely you’re constantly asking yourself: how should I be delegating my budget? Which channels should I be investing in? And you probably find yourself weighing up LinkedIn Ads vs Facebook Ads. We lay out all the pros and cons of both channels, so you can make the best decision for your needs. Let us do the hard work so you can put your mind to other things! 

Why Advertise on LinkedIn?

LinkedIn is the advertising weapon of choice for many B2B marketers. And there’s a whole bunch of reasons why, particularly when it comes to lead generation. In this guide we’ll run through the most profound and compelling draw cards of the platform (in contrast to other social channels) and show you why successful companies invest in it.

LinkedIn Content Best Practices

Content is the backbone of LinkedIn. After all, professionals from all over the world flock to the platform to share, find and engage with thought leadership of all kinds. And with over 58 million companies vying for the attention of LinkedIn users, it’s crucial that your content follows best practices in order to catch the eye of your target audience and stand out from the crowd.

LinkedIn Single Image Ads

Are you currently running LinkedIn single image ads for your organisation? Or just getting started with this ad type? These ads may be the most simple and easy to set up, but in order to get the max value out of them – you need to do more than the bare minimum. In this article, we run through the tricks of the trade and our secret sauce to send you rocketing up to success with single image ads as your fuel.