There’s no magic pill to finding the perfect LinkedIn audience size, but our article is as good as it gets. Get reading now to find your sweet spot.
Never heard of a LinkedIn text ad, let alone run one? We explain everything you need to know about this often forgotten-about ad type and show you why they are still relevant in 2023.
We’ve pulled together the key LinkedIn metrics you should be paying attention to. And broken them out by the most common campaign types and objectives, so you can easily be on top of the right numbers for any campaign you run. This will also help you get the most out of your budget. Lap these up and commit them to memory!
In this value-packed article, we dive into the many benefits of LinkedIn marketing for B2B businesses. And we gift you all the reasons you need to justify an investment (or increased investment) in this unique advertising channel. We promise you there’s no shortage of reasons!
Running an industry conference? A topical webinar viewing? Or perhaps a networking event? You probably want to drive as much buzz and traction around your event as possible. Linkedin event ads are great for this.
Being able to effectively manage your LinkedIn ad campaigns is very important. However, in order to elevate your results to the next level and truly maximise your investment – you need to go a step further. You need to be able to optimise.
Are you managing your LinkedIn ads budget effectively? If you’re not you could be risking poor results. We’ve crafted a tell-all guide that covers all the LinkedIn budgeting info, tips, tools and strategies out there. With this prized possession in your hands, you won’t waste a cent of ad spend from this point forward.
As a B2B marketer, it’s likely you’re constantly asking yourself: how should I be delegating my budget? Which channels should I be investing in? And you probably find yourself weighing up LinkedIn Ads vs Facebook Ads. We lay out all the pros and cons of both channels, so you can make the best decision for your needs. Let us do the hard work so you can put your mind to other things!
LinkedIn is the advertising weapon of choice for many B2B marketers. And there’s a whole bunch of reasons why, particularly when it comes to lead generation. In this guide we’ll run through the most profound and compelling draw cards of the platform (in contrast to other social channels) and show you why successful companies invest in it.
Content is the backbone of LinkedIn. After all, professionals from all over the world flock to the platform to share, find and engage with thought leadership of all kinds. And with over 58 million companies vying for the attention of LinkedIn users, it’s crucial that your content follows best practices in order to catch the eye of your target audience and stand out from the crowd.