Manage your LinkedIn Ads Budget like a Pro
Are you managing your LinkedIn ads budget effectively? If you’re not you could be risking poor results. We’ve crafted a tell-all guide that covers all the LinkedIn budgeting info, tips, tools and strategies out there. With this prized possession in your hands, you won’t waste a cent of ad spend from this point forward.
LinkedIn Ads Vs Facebook Ads
As a B2B marketer, it’s likely you’re constantly asking yourself: how should I be delegating my budget? Which channels should I be investing in? And you probably find yourself weighing up LinkedIn Ads vs Facebook Ads. We lay out all the pros and cons of both channels, so you can make the best decision for your needs. Let us do the hard work so you can put your mind to other things!
Why Advertise on LinkedIn?
LinkedIn is the advertising weapon of choice for many B2B marketers. And there’s a whole bunch of reasons why, particularly when it comes to lead generation. In this guide we’ll run through the most profound and compelling draw cards of the platform (in contrast to other social channels) and show you why successful companies invest in it.
LinkedIn Content Best Practices
Content is the backbone of LinkedIn. After all, professionals from all over the world flock to the platform to share, find and engage with thought leadership of all kinds. And with over 58 million companies vying for the attention of LinkedIn users, it’s crucial that your content follows best practices in order to catch the eye of your target audience and stand out from the crowd.
LinkedIn Single Image Ads
Are you currently running LinkedIn single image ads for your organisation? Or just getting started with this ad type? These ads may be the most simple and easy to set up, but in order to get the max value out of them – you need to do more than the bare minimum. In this article, we run through the tricks of the trade and our secret sauce to send you rocketing up to success with single image ads as your fuel.
All the LinkedIn Ad Types
In this handy guide, we run through each of the ad types. We serve you the tea on what they are, their KEY specs, the objectives they’re compatible with and how you should use them. If you have any questions about any of the ad types, this all-in-one, jam-packed Guide to LinkedIn Ad Types is for you. We give you all the details you need to succeed. Time to get stuck in.
Get your Head Around LinkedIn Advertising Costs
Are you an expert in LinkedIn marketing? Are you new to the platform? Or somewhere in between? Regardless of how much experience you have – it’s likely there are still some gaps in your understanding when it comes to LinkedIn advertising costs. And you need to fill them in order to get the most out of your investment. In this comprehensive guide, we break down the main things you need to know about LinkedIn advertising costs & empower you to make better decisions.
How to Optimise LinkedIn Ads
So, you’re running LinkedIn Ads for your business. A solid, carefully thought out campaign set up is all well and good. But without knowing how to optimise linkedin ads effectively, you might as well be shooting in the dark. After all, it’s rare that a campaign will run for the full duration with flawless results and no hiccups. If you don’t know how to analyse and pivot, you’re at risk of throwing money down the drain.
Luckily, we’re here to help. In this article, we dive into the two key optimisation areas you need to be well-versed in.
The Tea on LinkedIn Conversation Ads
LinkedIn’s newest paid messaging format is the conversation ad. What makes this new kid on the block stand out from traditional ‘message ads’? Not only do conversation ads allow you to directly pop into your prospects’ inbox with a targeted message, but go a step further and initiate a “chat-like experience” with them. Have questions? We’re not surprised. This may be one of the most sophisticated and interesting ad formats yet. Let’s learn more.
How to Ace LinkedIn Dynamic Ads like a Boss
Dynamic ads are a very powerful tool to have in your LinkedIn marketing mix. They add a level of personalisation that is difficult to achieve with other ad formats like single image and carousel. And if leveraged effectively, they have the potential to drive much stronger engagement and boost overall conversions for your business. But where do you start when it comes to LinkedIn dynamic ads? And how do you get the best results? Let’s jump straight in.
