Why Advertise on LinkedIn?

LinkedIn is the advertising weapon of choice for many B2B marketers. And there’s a whole bunch of reasons why, particularly when it comes to lead generation. In this guide we’ll run through the most profound and compelling draw cards of the platform (in contrast to other social channels) and show you why successful companies invest in it.

LinkedIn Content Best Practices

Content is the backbone of LinkedIn. After all, professionals from all over the world flock to the platform to share, find and engage with thought leadership of all kinds. And with over 58 million companies vying for the attention of LinkedIn users, it’s crucial that your content follows best practices in order to catch the eye of your target audience and stand out from the crowd.

LinkedIn Single Image Ads

Are you currently running LinkedIn single image ads for your organisation? Or just getting started with this ad type? These ads may be the most simple and easy to set up, but in order to get the max value out of them – you need to do more than the bare minimum. In this article, we run through the tricks of the trade and our secret sauce to send you rocketing up to success with single image ads as your fuel.

All the LinkedIn Ad Types

In this handy guide, we run through each of the ad types. We serve you the tea on what they are, their KEY specs, the objectives they’re compatible with and how you should use them. If you have any questions about any of the ad types, this all-in-one, jam-packed Guide to LinkedIn Ad Types is for you. We give you all the details you need to succeed. Time to get stuck in.

Get your Head Around LinkedIn Advertising Costs

Are you an expert in LinkedIn marketing? Are you new to the platform? Or somewhere in between? Regardless of how much experience you have – it’s likely there are still some gaps in your understanding when it comes to LinkedIn advertising costs. And you need to fill them in order to get the most out of your investment. In this comprehensive guide, we break down the main things you need to know about LinkedIn advertising costs & empower you to make better decisions.

How to Optimise LinkedIn Ads

So, you’re running LinkedIn Ads for your business. A solid, carefully thought out campaign set up is all well and good. But without knowing how to optimise linkedin ads effectively, you might as well be shooting in the dark. After all, it’s rare that a campaign will run for the full duration with flawless results and no hiccups. If you don’t know how to analyse and pivot, you’re at risk of throwing money down the drain. 

Luckily, we’re here to help. In this article, we dive into the two key optimisation areas you need to be well-versed in.

The Tea on LinkedIn Conversation Ads

LinkedIn’s newest paid messaging format is the conversation ad. What makes this new kid on the block stand out from traditional ‘message ads’? Not only do conversation ads allow you to directly pop into your prospects’ inbox with a targeted message, but go a step further and initiate a “chat-like experience” with them. Have questions? We’re not surprised. This may be one of the most sophisticated and interesting ad formats yet. Let’s learn more.

How to Ace LinkedIn Dynamic Ads like a Boss

Dynamic ads are a very powerful tool to have in your LinkedIn marketing mix. They add a level of personalisation that is difficult to achieve with other ad formats like single image and carousel. And if leveraged effectively, they have the potential to drive much stronger engagement and boost overall conversions for your business. But where do you start when it comes to LinkedIn dynamic ads? And how do you get the best results? Let’s jump straight in. 

The Hubspot & LinkedIn Integration: A Perfect Partnership

LinkedIn and Hubspot are both platforms with an endless list of partnerships and integrations. Including each other. If you’re running LinkedIn ads and also have Hubspot – but don’t have them linked, you’re doing yourself a disservice. It’s almost like sitting on a goldmine of value and never looking under your chair. Together, they make the perfect partnership. But what makes them so great together? And how do you connect & use them best to maximize your results?

LinkedIn Video Ads: Explained

Video is the preferred language of many modern marketers. While image, carousel, email, conversation and GIFs all have their place – it’s video that often gets the highest engagement. On LinkedIn in particular, video generates an average of 3x the engagement than other types of posts. But with so many brands all over the globe distributing paid video content daily – it’s important that you put in the effort to stand out from the crowd.

In this comprehensive guide we’ll run through everything you need to find success with Linkedin video ads. From showing you how to create click-worthy video content and set up a video ad campaign to the key specs, best practices & examples – we’ll make sure every base is covered. Put your trust in us to act as your video sensei and there’s no way you’ll miss the mark. Let’s get into it.