According to LinkedIn, 88% of US marketers currently leverage content marketing to achieve their objectives. However, almost half of this group feel that they aren’t using it effectively. That means there are countless marketers out there, eager to find ways of doing content marketing better.
Sound familiar? Luckily, we have everything you need to do exactly that. In our in-depth LinkedIn content masterclass – we’ll walk you through the basics, before diving into specific steps, helpful tips, nifty tools and first-class examples. All you need to do is start reading and you’ll be on track to elevating your content marketing today.
When it comes to LinkedIn ad formats, there’s not much you can’t do. From single image to video to message, carousel, text and conversation – the world’s your oyster! One of the most popular (and one of our personal favourite) formats is the carousel ad.
In this in-depth post we’ll cover what carousel ads are, why you should care about them and how you can start using them more effectively to freshen up your marketing efforts. Plus, we include the updated ad specs you should be following to get the best results! Sit back and get ready to soak up carousel knowledge.
The ability to get your ads in front of exactly the right eyeballs is the cornerstone of LinkedIn’s brilliance. Whether you’re wanting to connect with tech CEOs, marketing managers or software engineers – there’s a way to reach them through LinkedIn Ads. But, how do you ensure your targeting is geared for success? You need to check out our top 10 LinkedIn targeting tips.
Our guide, carefully curated by experts, is full of tips, tricks and insights to put you back in the driver’s seat of your LinkedIn account and ensure you’re getting the most out of the platform. We’ll start our journey with campaign objectives and audience tips and then guide you through nailing your bids, crafting compelling creative, analysing your data like a pro and optimising effectively.
There’s a reason why 94% of B2B marketers use LinkedIn for their content marketing efforts. If you leverage the platform effectively (and don’t steer off course), the results can be truly spectacular. But how can you ensure that you make LinkedIn work for you and get the most juice out of your investment? Nailing best practices is key. Get a head start with this nifty cheatsheet.
As a voracious, lead-hungry B2B marketer, you’re always looking for new ways to attract your target audience and level up your lead volume. Think you’ve exhausted all the possibilities? Think again. We’ve pulled together a bunch of cutting-edge, creativity-pumping ideas to help you create the best Linkedin ads on the market.