The Campainless Blog
As a voracious, lead-hungry B2B marketer, you’re always looking for new ways to attract your target audience and level up your lead volume. Think you’ve exhausted all the possibilities? Think again. We’ve pulled together a bunch of cutting-edge, creativity-pumping LinkedIn ad examples to help you create the best ads on the market.
Salesforce is no stranger to the world of Linkedin advertising. What do they do so well? First of all, it’s immediately clear from a first glance at the ad – through brand colors, the logo and the imagery – that Salesforce is behind it. Secondly, the ad directly calls out and appeals to their intended audience (financial services leaders). This is enforced in both the ad copy and banner. Plus, the offer promoted has clearly been designed to meet their specific needs. The synchronicity here makes for an A+ performance.
Simple, sleek and strong. Drip’s approach to a content lead gen ad is top-notch. First of all, the pop of fuschia immediately draws the eye to the salient image (a picture of the asset). This is a very clever technique to put the focus solely on the offer. Plus, the offer itself is clearly articulated in 3 places – on the banner, in the headline and in the intro text. Drip leaves no room here for confusion or misunderstanding.
3 key benefits, a clear USP and a compelling freemium offer. Add in a sleek design, brand colours, recognisable logos to represent the many available integrations and a product screenshot that displays the easy-to-use UI. There’s truly nothing to fault in this LinkedIn ad example. Impeccable.
While orange is not everyone’s cup of tea, Digital Rhinos’ approach to a lead gen ad is worth calling out. The clear appeal to the target audience, the use of a compelling statistic and a common pain point are all first-rate moves. Plus, using the face of the business as a trust-builder is a tactic that shouldn’t be underestimated.
As advertisers themselves, the Outbrain team knows how to create an effective LinkedIn ad. In this example, they do an excellent job of building awareness of and enthusiasm in their new feature (Strategic Affiliate Marketing Hub). Again, the success lies in consistency between the message, the visual and the offer.
LinkedIn is the land of eBook promotion and standing out from the crowd can be difficult. Slack shows exactly how to do it well. First of all, studies show LinkedIn users love stats, and this one is potent enough to stop a scrolling cycle. Secondly, the line between problem and solution is clearly drawn as is the next step for viewers – download the eBook and start resolving issues faster. Neat.
Starting with a question is always a great way to draw in and engage your key personas on LinkedIn. Especially when it’s about something that really concerns them. ADVANCE.AI does excellent work attaching a desire (to increase revenue), with an asset they are choosing to promote (a FinTech Report) and a positive outcome (the ability to work smarter and faster). Exceptional marketing.
Piktochart’s carousel ad is one of the most excellent LinkedIn ad examples. What makes it so great? The visual component of this ad stands out immediately. Not only are the images and the way they are assembled together, eye-catching and attention-grabbing but they are real examples of what the audience could create with the product itself. While the design does most of the heavy-lifting, when backed up by the emphasis on the beauty and variety of templates on offer in the ad copy, Piktochart do a great job at reeling the right people in.
Marketo is a familiar player in the world of B2B marketing automation. In this ad, they clearly articulate the value of the guide on offer to the target persona. The title of the asset is also straight to the point and free of fluff. All ingredients of a successful LinkedIn ad.
It’s perhaps no surprise that advertising giants, Google, have created some of the best LinkedIn ads on the market. This one utilises the story of a small business and their struggle of COVID-19, connects it to Google Business Profiles and spotlights a friendly, human face to tie it all together. The effect? An appeal to the current cultural mood to draw attention to a news article that reflects positively on the brand.
After running through 10 of the best LinkedIn ad examples out there, from a variety of different businesses across the globe, you should be equipped with the inspiration you need to craft one of your own.
Need a helping hand? With Campainless — the world’s first LinkedIn automation tool — you can ensure your ads are always top-tier, aligned with best-practice and once they’re live, continue to perform well.
