Why Advertise on LinkedIn?

LinkedIn is the advertising weapon of choice for many B2B marketers. And there’s a whole bunch of reasons why, particularly when it comes to lead generation. In this guide we’ll run through the most profound and compelling draw cards of the platform (in contrast to other social channels) and show you why successful companies invest in it.

LinkedIn Content Best Practices

Content is the backbone of LinkedIn. After all, professionals from all over the world flock to the platform to share, find and engage with thought leadership of all kinds. And with over 58 million companies vying for the attention of LinkedIn users, it’s crucial that your content follows best practices in order to catch the eye of your target audience and stand out from the crowd.

LinkedIn Single Image Ads

Are you currently running LinkedIn single image ads for your organisation? Or just getting started with this ad type? These ads may be the most simple and easy to set up, but in order to get the max value out of them – you need to do more than the bare minimum. In this article, we run through the tricks of the trade and our secret sauce to send you rocketing up to success with single image ads as your fuel.

All the LinkedIn Ad Types

In this handy guide, we run through each of the ad types. We serve you the tea on what they are, their KEY specs, the objectives they’re compatible with and how you should use them. If you have any questions about any of the ad types, this all-in-one, jam-packed Guide to LinkedIn Ad Types is for you. We give you all the details you need to succeed. Time to get stuck in.