Get your Head Around LinkedIn Advertising Costs

Are you an expert in LinkedIn marketing? Are you new to the platform? Or somewhere in between? Regardless of how much experience you have – it’s likely there are still some gaps in your understanding when it comes to LinkedIn advertising costs. And you need to fill them in order to get the most out of your investment. In this comprehensive guide, we break down the main things you need to know about LinkedIn advertising costs & empower you to make better decisions.

How to Optimise LinkedIn Ads

So, you’re running LinkedIn Ads for your business. A solid, carefully thought out campaign set up is all well and good. But without knowing how to optimise linkedin ads effectively, you might as well be shooting in the dark. After all, it’s rare that a campaign will run for the full duration with flawless results and no hiccups. If you don’t know how to analyse and pivot, you’re at risk of throwing money down the drain. 

Luckily, we’re here to help. In this article, we dive into the two key optimisation areas you need to be well-versed in.

The Tea on LinkedIn Conversation Ads

LinkedIn’s newest paid messaging format is the conversation ad. What makes this new kid on the block stand out from traditional ‘message ads’? Not only do conversation ads allow you to directly pop into your prospects’ inbox with a targeted message, but go a step further and initiate a “chat-like experience” with them. Have questions? We’re not surprised. This may be one of the most sophisticated and interesting ad formats yet. Let’s learn more.

How to Ace LinkedIn Dynamic Ads like a Boss

Dynamic ads are a very powerful tool to have in your LinkedIn marketing mix. They add a level of personalisation that is difficult to achieve with other ad formats like single image and carousel. And if leveraged effectively, they have the potential to drive much stronger engagement and boost overall conversions for your business. But where do you start when it comes to LinkedIn dynamic ads? And how do you get the best results? Let’s jump straight in.