The Campainless Blog
Then like a ghost, they vanish. No call, no email, not even a “Thanks, I’ll think about it.” They’re gone. But here’s the thing—there’s something you can do about it. Enter LinkedIn retargeting, your secret weapon to summon those wayward wanderers back into your orbit.
With LinkedIn retargeting, you can serve ads to people who already know your brand, whispering, “Hey, remember us?” into the digital void.
Using tools like the LinkedIn Insight Tag and Campaign Manager, you can create hyper-targeted campaigns that transform casual browsers into loyal customers.
Think of LinkedIn as the internet’s most exclusive professional mixer. It’s not just any social network—it’s the social network for ambitious professionals, decision-makers, and B2B dynamos.
With over 900 million users worldwide, LinkedIn is like the digital watering hole for your dream clients.
Now, layer retargeting on top of this and you’ve got marketing magic.
Why? Because retargeting is about reconnecting with those who’ve already raised their hand and said, “Hmm, interesting.”
One powerful tool at your disposal is the matched audience, which allows you to target users based on their previous interactions with your content.
Ready to get started? Grab your baton, because we’re diving into the world of retargeting audiences.
Before you can wow your audience, you need a backstage pass to their behavior. That’s where the LinkedIn Insight Tag comes in—a humble piece of JavaScript code with superhero capabilities. Think of it as your brand’s spy, quietly observing visitor activity on your website and feeding that data back to LinkedIn.
Pro Tip: Don’t be stingy! Install the Insight Tag on all key pages—pricing, demo requests, blogs—so you can cast the widest net possible. The more data you collect, the sharper your retargeting can be.
With your Insight Tag in place, it’s time to unleash your creative genius and craft retargeting audiences that sing in harmony with your campaign goals. Think of this as assembling your dream team, one behavior at a time.
Every great artist refines their masterpiece, and so should you. Here’s how to ensure your retargeting audiences are as effective as they are dazzling:
Pro Tip: The smaller your audience, the more expensive your campaign might get. If audience size is an issue, broaden your targeting by grouping similar behaviors or URLs.
Creating retargeting audiences isn’t just a step in the process—it’s the cornerstone of a successful campaign. When done right, they’ll help you:
With LinkedIn’s robust targeting capabilities and a well-planned audience, you’re not just running ads—you’re crafting experiences that resonate, engage, and convert.
Your retargeting audience is built, your strategy is polished, and your LinkedIn Insight Tag is quietly collecting valuable data in the background.
Now it’s time for the main event: launching your LinkedIn ad retargeting campaign. Utilize LinkedIn ads to maximize your retargeting efforts and drive conversions. This is where all your preparation comes to life, transforming data into actionable results that drive conversions and boost ROI.
Launching a campaign is more than just hitting “Go.” It’s about aligning objectives, choosing the right ad formats, and crafting content that speaks directly to your audience. Ready to dive in? Let’s make some marketing magic.
Before you start crafting ads, you need to decide on your campaign’s ultimate goal. Think of this as your campaign’s north star—the guiding light that determines your strategy and success metrics.
Choosing the right objective ensures LinkedIn’s algorithm works in your favor, optimizing your campaign for the actions you care about most.
Not all ad formats are created equal, and the right one depends on your campaign’s goals and audience preferences. Each format brings its own flavor to your strategy, so let’s explore your options:
Sometimes, less is more. A single image ad is simple yet powerful, serving as a touchpoint to engage your audience. These ads are excellent for building brand awareness and creating audience segments for future remarketing.
Example Use: Showcase a bold product image with a headline like, “Did you forget about us? Let’s pick up where we left off.”
Video ads are like mini-movies for your brand. Use them to highlight product demos, customer testimonials, or inspiring company stories. They’re engaging, memorable, and perfect for creating deeper connections with your audience.
Pro Tip: Target a video audience set to re-engage viewers who watched a significant portion of your video ad.
Got more to say? Carousel ads let you tell a story, showcase multiple products, or highlight key features in one interactive format. Each swipe keeps your audience engaged and curious about what comes next.
Example Use: “5 Reasons to Choose [Your Product]”—each slide reveals a new reason, driving users toward a conversion.
Ad formats grab attention, but your ad content seals the deal. Craft messages tailored to your audience’s behavior, interests, and stage in the buyer’s journey.
Example Ad Copy:
Launching your retargeting campaign is just the beginning. With careful optimization and ongoing adjustments, you’ll turn your LinkedIn retargeting efforts into a conversion-driving machine that keeps your brand top-of-mind and your audience coming back for more.
Once you’ve mastered the basics of LinkedIn retargeting, it’s time to take things up a notch. The real magic happens when you layer advanced strategies onto your campaigns, transforming them from functional to phenomenal.
By segmenting audiences, diversifying ad formats, leveraging matched audiences, and fine-tuning performance through conversion tracking, you can create campaigns that truly resonate and deliver.
Let’s dive into these advanced strategies to ensure you’re getting the most out of your LinkedIn retargeting campaigns.
One-size-fits-all? Not here. Your audience interacts with your brand in diverse ways, and your retargeting ads should reflect that. By segmenting your audience, you can deliver ads tailored to their specific behaviors, interests, and needs.
Pro Tip: Create smaller sub-segments within these groups to refine your targeting even further. For instance, segment website visitors by region or job title to align your messaging with their unique context.
Variety isn’t just the spice of life—it’s the key to keeping your audience engaged. Experimenting with multiple ad formats ensures you’re reaching your audience in ways that resonate with them.
Example:
Imagine you’re marketing a SaaS product. Start with a single image ad announcing a free trial, followed by a carousel ad that walks prospects through your product’s top three features. Cap it off with a video campaign featuring a customer testimonial.
If personalization is the art of marketing, matched audiences are your canvas. This feature allows you to upload contact lists, integrate CRM data, or retarget users who’ve already interacted with your brand.
Pro Tip: Segment your matched audiences by industry, job title, or company size for even greater impact.
Data doesn’t lie, and conversion tracking is your ultimate truth-teller. Enabling conversion tracking lets you measure the effectiveness of your campaigns, identify what’s working, and uncover areas for improvement.
Advanced LinkedIn retargeting strategies are all about precision, variety, and data-driven optimization. By segmenting your audience for personalization, experimenting with multiple ad formats, leveraging matched audiences, and using conversion tracking to refine your efforts, you can elevate your campaigns from good to extraordinary.
Don’t settle for average—use these strategies to create retargeting campaigns that not only re-engage but also inspire your audience to take action. After all, the next big conversion is just one perfectly targeted ad away!
When setting a budget for your LinkedIn ad campaigns, it’s essential to consider strategies for tracking, retargeting, and optimizing your advertising efforts.
LinkedIn offers cost-per-click (CPC) and cost-per-thousand impressions (CPM) pricing models, allowing you to control your costs effectively.
It’s recommended to start with a small budget and gradually increase it as you optimize your campaigns. This approach helps you test different strategies and identify what works best for your target audience without overspending.
To set a realistic budget, consider the size of your retargeting audience and the average cost per click or impression in your industry.
LinkedIn Campaign Manager provides insights into estimated costs, helping you make informed decisions. Additionally, monitor your campaign performance regularly and adjust your budget based on the results to ensure you’re getting the best possible return on investment.
To make the most of your LinkedIn retargeting budget, consider the following cost-effective strategies:
By implementing these cost-effective strategies, you can stretch your retargeting budget further and achieve better results from your LinkedIn retargeting campaigns.
When targeting your audience on LinkedIn, it’s essential to avoid common pitfalls that can lead to wasted budget and poor ad performance. Some common mistakes to avoid include:
By avoiding these common mistakes and using the strategies outlined above, you can create effective LinkedIn retargeting campaigns that drive conversions and maximize your ROI.
A SaaS company used website retargeting to re-engage visitors who viewed their pricing page. By creating a retargeting audience and serving personalized ads, they increased demo requests by 40%.
A B2B firm targeted a video audience of LinkedIn members who watched more than 50% of their product demo video. Using a follow-up video campaign, they achieved a 25% increase in conversions.
LinkedIn retargeting is a powerful way to re-engage your audience, drive conversions, and maximize your ad spend. But managing retargeting campaigns can be time-consuming and complex. That’s where Campainless comes in.
Campainless simplifies LinkedIn advertising with AI-driven optimization and benchmarking tools that take the guesswork out of retargeting.
Ready to make LinkedIn retargeting effortless? Register for early access today and discover how Campainless can help you achieve better results, faster. Don’t miss out—join the future of LinkedIn advertising!
