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LinkedIn has transformed from a simple networking platform into a powerful marketing tool. Whether you’re a B2B marketer, entrepreneur, or sales professional, staying ahead of the game means integrating LinkedIn into your broader marketing strategy and following certified marketing experts who have demonstrated a high level of knowledge through LinkedIn’s certification program.
These 20 LinkedIn marketing leaders consistently share insights, strategies, and trends that can help you grow your brand, generate leads, and build meaningful connections.
LinkedIn is a constantly evolving platform, with new features, algorithm changes, and best practices emerging all the time. By following the top minds in LinkedIn marketing, you gain direct access to their expertise, saving yourself time and effort in figuring out what works.
So, who should you be paying attention to? Here are 20 of the best LinkedIn marketing experts to follow right now.
LinkedIn is a pivotal platform for professionals seeking to expand their networks, share insights, and drive business growth. To harness its full potential, learning from those who have mastered LinkedIn and social media marketing is invaluable. Obtaining the Certified Marketing Experts badge not only validates their expertise but also provides exclusive networking opportunities and enhanced visibility within the LinkedIn community. Here are 20 LinkedIn marketing experts you should consider following.
Adrian Cordiner is the founder and director of Digital Rhinos, a digital marketing agency specializing in business development and scaling SaaS companies through LinkedIn advertising. His journey into digital marketing began with launching an online B2B travel company, leading him to explore SEO, SEM, analytics, and CRO. Under his leadership, Digital Rhinos has developed processes and frameworks tailored to help clients achieve their growth objectives. Adrian emphasizes the importance of targeted advertising on LinkedIn to reach decision-makers effectively, showcasing his marketing efforts in executing effective strategies to increase MRR and ROI on the platform.
LinkedIn: Adrian Cordiner
Neil Patel is a renowned digital marketer, entrepreneur, and author. He co-founded companies like Crazy Egg, Hello Bar, and KISSmetrics. Neil’s expertise in SEO and content marketing, particularly his ability to simplify complex SEO concepts, has helped numerous businesses increase their online visibility. He emphasizes the importance of leveraging LinkedIn’s publishing platform to share valuable content and engage with a professional audience.
LinkedIn: Neil Patel
Ann Handley is a pioneer in digital marketing and content creation. As the Chief Content Officer at MarketingProfs, she emphasizes creating engaging content and storytelling to capture and retain audiences. Ann is also a best-selling author and sought-after keynote speaker. She believes that LinkedIn is a powerful platform for B2B marketers to share insightful content and build professional relationships.
LinkedIn: Ann Handley
Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur and CEO of VaynerMedia. His forward-thinking approach to understanding markets and consumer behavior has made him a leading voice in digital marketing. Gary emphasizes the importance of personal branding on LinkedIn and encourages professionals to share their authentic stories to connect with their audience.
LinkedIn: Gary Vaynerchuk
Seth Godin is a marketing guru, author, and speaker known for his human-centric approach to marketing. He encourages marketers to be innovative and authentic, moving beyond traditional sales tactics. Seth highlights LinkedIn as a platform where professionals can lead and inspire by sharing valuable insights and fostering genuine connections.
LinkedIn: Seth Godin
Dubbed the “Queen of Facebook,” Mari Smith is a leading marketing professional and expert in Facebook marketing. She provides in-depth knowledge of the platform’s advertising features and offers strategies to help brands grow their businesses. Mari also emphasizes the importance of LinkedIn for B2B marketing, advising professionals to optimize their profiles and engage consistently.
LinkedIn: Mari Smith
Rand Fishkin is the co-founder of Moz and SparkToro. His expertise in SEO and digital marketing has made him a key figure in the industry. Rand advocates for using LinkedIn to share data-driven content and engage with a professional audience, enhancing visibility and credibility.
LinkedIn: Rand Fishkin
Brian Dean is the founder of Backlinko, a website dedicated to SEO training and link-building strategies. His in-depth research and actionable advice have made him a trusted resource for marketers looking to enhance their SEO efforts. Brian recommends using LinkedIn to publish high-quality articles and connect with industry peers to build authority.
LinkedIn: Brian Dean
Jay Baer is a digital marketing expert known for analyzing consumer behavior and creating strategies that resonate with target audiences. He is the founder of Convince & Convert, a consulting firm that helps businesses improve their marketing. Jay views LinkedIn as a vital platform for sharing thought leadership content and engaging with a professional community.
LinkedIn: Jay Baer
Katelyn Bourgoin is a growth strategist and founder of Customer Camp. She helps businesses understand their customers better to drive growth. Katelyn emphasizes the value of LinkedIn for conducting customer research and sharing insights that resonate with target audiences.
LinkedIn: Katelyn Bourgoin
Lenny Rachitsky is a product and growth expert who shares his knowledge through his newsletter and LinkedIn. His experience at Airbnb and as a startup advisor provides valuable perspectives on product development and marketing. Lenny highlights LinkedIn as a platform to connect with other professionals and share learnings in product management.
LinkedIn: Lenny Rachitsky
Brian Balfour is the founder of Reforge and former VP of Growth at HubSpot. His deep understanding of growth marketing, growth strategies, and user acquisition has made him a respected figure in the marketing community. Brian views LinkedIn as an essential tool for scaling growth strategies and learning from industry leaders. Additionally, the LinkedIn Marketing Insiders group provides professionals with valuable resources and networking opportunities through virtual events.
LinkedIn: Brian Balfour
Joanna Wiebe is the founder of Copyhackers and a pioneer in conversion copywriting and management consulting. She specializes in helping businesses create copy that drives action and increases engagement. Joanna shares her expertise on LinkedIn through posts and articles that highlight how to write compelling LinkedIn content that resonates with decision-makers.
📢 Quote: “Your words aren’t just filling space—they’re shaping decisions. Make every LinkedIn post count.”
LinkedIn: Joanna Wiebe
As the co-founder of Morning Brew, Alex Lieberman has mastered the art of content marketing. His experience in building one of the most successful business newsletters provides key insights into how brands can create engaging, informative content on LinkedIn.
📢 Quote: “Content is currency. On LinkedIn, the more valuable your content, the richer your network.”
LinkedIn: Alex Lieberman
Melonie Dodaro is the founder of Top Dog Social Media and a globally recognized LinkedIn expert. She specializes in helping professionals optimize their LinkedIn profiles and generate leads through relationship-building strategies.
📢 Quote: “LinkedIn isn’t about collecting connections—it’s about building meaningful relationships that drive business growth.”
LinkedIn: Melonie Dodaro
Jill Konrath is a sales strategist and author known for her work in accelerating B2B sales through LinkedIn. She teaches sales professionals how to leverage LinkedIn for lead generation and strategic prospecting.
📢 Quote: “LinkedIn is the modern salesperson’s best tool—it’s where conversations start and trust is built.”
LinkedIn: Jill Konrath
Naomi Simson is the founder of RedBalloon and a co-founder of Big Red Group. She’s one of Australia’s most influential entrepreneurs and shares valuable insights on marketing, leadership, and business growth.
📢 Quote: “LinkedIn is where leaders lead. Your content isn’t just a post—it’s your digital legacy.”
LinkedIn: Naomi Simson
Keith Weed is the former Chief Marketing and Communications Officer at Unilever. He has been recognized as one of the world’s most influential CMOs and is known for integrating sustainability, marketing, and digital transformation.
📢 Quote: “The best marketers on LinkedIn don’t just sell—they educate, inspire, and engage.”
LinkedIn: Keith Weed
Tim Hughes is the CEO of DLA Ignite and one of the world’s leading experts in social selling. His book, Social Selling: Techniques to Influence Buyers and Changemakers, is a must-read for anyone looking to master LinkedIn for sales.
📢 Quote: “Sales isn’t about cold calls anymore—it’s about warm conversations on LinkedIn.”
LinkedIn: Tim Hughes
Goldie Chan is a LinkedIn Top Voice and an expert in personal branding and video marketing. She is best known for her bright green hair and her innovative LinkedIn video content, which has helped professionals worldwide build their brands authentically.
📢 Quote: “Your LinkedIn presence is your digital handshake—make it memorable.”
LinkedIn: Goldie Chan
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A LinkedIn Certified Marketing Expert is a professional who has demonstrated a high level of expertise in LinkedIn marketing by passing certification exams through LinkedIn Marketing Labs. The certification covers topics such as LinkedIn ad formats, audience targeting, and campaign measurement, ensuring that marketers stay up to date with best practices.
Certified professionals receive a LinkedIn Marketing Labs badge, which is also known as the certified marketing experts badge. This badge not only validates their expertise but also provides exclusive networking opportunities and enhanced visibility within the LinkedIn community. The certification is valid for two years, after which professionals must retake the exam to maintain their status.
The top LinkedIn marketing experts include Adrian Cordiner, Neil Patel, Ann Handley, Gary Vaynerchuk, Seth Godin, and Mari Smith, among others. These experts provide valuable insights on LinkedIn ads, content marketing, social selling, and personal branding.
Following these professionals on LinkedIn can help marketers stay updated on industry trends, learn advanced LinkedIn strategies, and improve their marketing performance.
LinkedIn is one of the most effective platforms for B2B lead generation due to its professional audience and advanced targeting options. Marketers can generate leads through:
By using a combination of paid and organic strategies, B2B marketers can build relationships and drive high-quality leads.
Some of the best LinkedIn marketing strategies in 2025 include:
By implementing these strategies, businesses can improve their brand awareness, lead generation, and audience engagement.
LinkedIn Ads are unique because they offer precise B2B targeting, allowing advertisers to reach professionals based on job titles, industries, company size, and seniority.
For businesses targeting decision-makers in a professional setting, LinkedIn Ads provide higher-quality leads and better ROI, despite the higher cost per click (CPC).
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